I’m an admitted data-freak, especially where small business Internet Marketing is concerned. But you don’t have to be a nerd to get excited about the recent survey from MerchantCircle/Reply.com, in which they asked 2,500 small businesses…
“If you had to put all your marketing time and budget into only one channel, what would it be?”
The answer, by a wide margin, was SEO (see the pie chart below)—beating out even traditional advertising, which encompasses newspaper, magazine, radio, etc.
Very cool. But what does this mean locally?
I’ve always been dismayed by the lack of Vermont small biz marketing statistics, so as soon as I read this survey I knew I wanted to put the results in perspective.
Guesstimating the SEO focus in Vermont
I don’t think anyone will be surprised to hear that the vast majority of businesses in the state are classified as “small businesses.” This is the group we’re interested in for the sake of this article.
Next up, how many small businesses actually have a website? After all, it’s a big challenge to focus on Search Engine Optimization if you don’t have a website to Optimize. (Though not impossible! Contact IM Vermont to learn how.) I’ve seen widely varied stats about this, but the numbers in the chart below are taken from newly published data from Google indicating that 62% of small businesses in the US don’t have a website.
Finally, we have enough info to guesstimate what percentage of Vermont small businesses are focused on SEO:
That sizable chunk represents nearly 2,400 businesses. What’s your primary marketing channel?
SEO is the #1 marketing channel because it’s…
- Affordable and budget-friendly
- Both wide-reaching and targeted
- Measurable, allowing for continuous improvement
If you’re interested in refocusing your Internet Marketing activities, please Contact IM Vermont about my consulting and online advertising services—something I enjoy doing more than statistical analysis!
Please share your thoughts with a Comments.